Innovation & Technology Management

However, with shrinking market life cycles and increasing global competition, only those companies that develop, tap into, use and replace technologies in a customer-oriented manner can survive. At the same time, successful innovation management also plays a decisive role, as competitors are less and less able to assert themselves through technological advances and genuine innovations.

Manufacturing companies must quickly translate individual customer requirements into profitable products and at the same time survive in the face of global competition. To achieve this, model cycles are often drastically shortened and customers are divided into ever finer micro-segments. However, the greater the complexity of the product range, the smaller the quantities per model, which increases the cost pressure per product produced. Successful companies are those that can offer many product variants with fewer resources thanks to good management.

Our events in the field of innovation and technology management will teach you how to conduct smart innovation management in your company and use the right technologies profitably.