Event organisation in professional hands

It becomes more and more important to set oneself apart from other competitors in the global corporate and academic landscape. Apart from a corresponding development of products and services, professional marketing in the form of events, among other things, is in demand.

Implement event formats, which are suitable for your target group and which meet your content and requirements, together with us. Our range starts with basic seminars with small learning groups and reaches to expert seminars, intensive and certificate courses, and up to congresses and conferences with several hundred participants. Thereby, we put great emphasis on the subject contents of our speakers – national and international ones – and on the usual mixture of regular speakers and industry experts. Oftentimes insights into the start-up scene and its unusual approaches lend themselves nowadays to get new ideas or we complete the range of knowledge with an overview of the market in form of industry exhibitions, where we unite providers and demands.

The topical teaching content as well as networking possibilities unite all of our formats. Present yourself as a centre of competence and as an organizer, you can regularly call yourself to the attention of your individual target groups.

For an event to be an all-round success, professional organisation and appropriate structures are required. If you want to create an event with the experts of the Laboratory for Machine Tools and Production Engineering (WZL) of RWTH Aachen University, the Fraunhofer Institute for Production Technology (IPT) as well as further partners, which are related to the centre for research of RWTH Aachen Campus, we are your professional partner!

+49 (0)241 / 80 23614

k.marso@wzl.rwth-aachen.de

Information Brochure

Our services at a glance

  • Formulation of objectives
  • Exchange of ideas and market research
  • Preparation of a proposal and investment plan
  • Project plan and schedule
  • Identification of subjects
  • Selection and acquisition of speakers

Marketing

  • Preparation of advertising media
  • Selection of address mailing list
  • Development of the marketing and publication plan
  • Layout, graphic design and text
  • Direct mailing, e-mailing
  • Media presence: advance notice, contributions
  • Press work and conference
  • Press folders and reviews

Participant Management

  • Registration and support of the participants
  • Support of the speakers and partners
  • Name badges and participant lists
  • Participant documentation, CD-ROM
  • Feedback forms

Event logistics

  • Definition of the standard of the event
  • Selection of the venue and room booking
  • Event support in advance and on site
  • Event technology
  • Engagement of interpreters
  • Coordination of catering
  • Framework and accompanying programme
  • Exhibition planning and management
  • Exhibitor catalogue
  • Floor management and stand construction

Finances & quality

      • Quality control
      • Budget control
      • Accounting and debt collection

Event consulting – Our expertise for your event

Would you like to organise an event for your company or university institute and need some appropriate advice? Would you like to know what is important when creating the programme and general conditions? Are you looking specifically for ideas for your (perhaps already established) event?

We offer you professional consulting services based on more than ten years of expertise in marketing, events and PR. Our aim is to make it easier for your company to get started in event management and to provide you with the most important experiences from our daily business.

We would be happy to develop an individual concept according to your ideas or recommend a tried-and-tested format.

Contact Person

+49 (0)241 / 80 23614

k.marso@wzl.rwth-aachen.de

Initial consultation

      • What does the planning phase of a further education event look like?
      • How are potential speakers addressed?
      • What needs to be taken into account when creating the flyer?
      • Which communication instruments are available within the framework of PR activities?
      • Which logistical aspects must be taken into account (room reservation, organisation of the evening event, etc.)?
      • What can event documents look like?
      • What has to be considered in the participant management?
      • What has to be considered if an exhibition is to be organised parallel to the event?
      • What needs to be considered on the day before, during and after the event?

Finances & quality

      • Analysis of the passed event (strengths/weaknesses)
      • Presentation of new concepts
      • Ideas of implementation